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How to Effectively Use Lanyards as a Promo Tool
Not everyone is aware of just how useful lanyards can be as a promotional tool. Lanyards are among the most underrated promotional tools around, with many opting for pens, hats, and other items. Many do not take into account the fact that lanyards are generally attached to objects that they do not want to lose. Lanyards are often connected to car keys, cameras, zip drives, purses, and other objects that see use on a day to day basis. Nearly everyone has some sort of use for a lanyard, so this means that they are less likely to throw them away as they would other promo objects. This means more views per unit. If you can convince those that have your lanyards to attach them to something that they use on a daily basis, your overall return will be much higher. . If you are looking for some ideas to increase your return on your custom lanyard investment, check out the following;
Give Them A Reason To Use Your Service
It is standard to just place your logo on your lanyard, but you might want to consider adding to the design to create this incentive.Try using the additional space added to the lanyard to give your customers a reason to come to you. Try putting a coupon code, discount code or other deal-driving statement on the lanyard. This will give them a reason to place additional orders through you and will also allow you to track conversions. Another idea is to invite them in for a large discount when they bring their lanyard with them or use a promotional code that you provide.
Give Them a Reason to Connect on Social Networks
If you aren't already, you should be using social networking to your advantage.Being able to get a hold of your entire customer base with just one click is something that can not be measured by any dollar amount. Inviting your customers to add you on Facebook will allow you to keep them informed on new products, promotions and deals. It is also much easier to closet the deal when all they have to do is add you on Facebook, which is something that they know that they can easily back out of at any time and will not have to worry about being spammed. You can also use this strategy across multiple social networking sites for a high return.
Give Them A Reason To See Your Promo Everyday
Give your lanyard owners additional reasons to connect it to their keys or another item that they will use quite often. First, you have to decide on the attachment for the lanyard. Certain lanyard attachments are better for connecting them to certain objects. Key ring attachments are great for convincing your customers to attach their lanyard to their car keys. J-Hook and lobster claw attachments are also highly popular because they allow you to connect the lanyard to many different objects, giving them more freedom of choice.
Try to use as much space as you possibly can for maximum effectiveness. While most elect to only place their logo on the design, you might want to consider some of hte options that we outlined in this piece. Give your customers a reason to seek you out!
